Hahn Ultra Crisp (HUC)
  • CAD Design
  • Retail Display
  • POS Design
  • Cardboard POS Display
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Strategy Planing

Hanh Ultra Crisp

Presfast has been a proud partner of creative agencies associated with Lion Beers since early 2015. In February 2019, LionCo Australia collaborated with us to develop a marketing campaign aimed at executing a highly impactful launch for the newest addition to the Hahn family: Ultra Crisp, a full-strength beer brewed from rice, born from a revolutionary brewing process.


“If it’s on display, it will sell!” is a saying that often derives from the beer industry. Recognizing the influential role of displays in the beer industry, our strategy for the Ultra Crisp project was to disrupt customers' attention and engage them through a captivating display that prominently showcased 6-packs.

Cost-effective Strategies

Leveraging our access to cutting-edge technology and innovative solutions in the digital printing industry, Presfast transformed this challenge into an opportunity. Our primary objective was to produce bulk 6-pack display units that were not only cost-effective but also aimed at driving a high return on investment (ROI) for the Ultra Crisp campaign.


Not only did our merchandising solution allow for tremendous stock weight, but also the ability to deliver significant messaging real estate, communicating Ultra-crisp’s unique product attributes:

  • Low Carb
  • 99% Sugar-Free
  • Gluten-Free
  • Preservative Free

Presfast established a truly unique off-location display unit, exclusively accommodating for the launch of 6-packs as opposed to cartons.


By May 2019, LionCo estimated that the launch of Ultra Crisp had contributed to approximately 30% of the overall volume of the Hahn brand, solidifying its success and market penetration. Presfast's collaboration with LionCo for the Ultra Crisp campaign stands as a testament to our ability to deliver effective merchandising solutions that not only drive sales but also capture consumers' attention and communicate the unique attributes of the product.

Dante Says

"The Ultra Crisp campaign particularly reflects our passion for delivering cost-effective solutions that not only meet an organisations sustainability goals, but also drive Return on Investment."


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