Monster F1 Campaign - Australia

Strategy

Since its entry into the F1 World Championship in 1985, Australia has been a vibrant participant in the thrilling motorsport. However, the F1 scene in the country has recently faced stiff competition from the ever-popular V8 Supercars, causing a loss of the WOW factor. Sensing the need for a game-changing retail merchandising campaign, Presfast was entrusted in November 2017 to create a retail 'spectacular' for 20 flagship Woolworths stores, leveraging the association between Monster and the dominant Mercedes F1 team, particularly their superstar driver, Lewis Hamilton.

With the objective of capturing the attention and interest of shoppers, our strategy revolved around developing an authentic F1 car display that transcended the realm of ordinary 2D facsimiles. We wanted to create an awe-inspiring experience that interrupted and disrupted customers during their shopping journey.

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Solution

The solution came in the form of 3D F1 car front-end and rear-end display pieces, meticulously designed to exude the WOW factor and steal the spotlight. We understood the challenges faced by store representatives who had to construct these displays in bustling locations, so we prioritized simplicity and ease of assembly during the design and modeling process.

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Achievement

The culmination of our efforts was a jaw-dropping achievement—an impressive display that stood at three-quarters the size of a real F1 car. The sheer scale of the installation left onlookers awestruck, and it became the talk of the town. To ensure a smooth implementation process, we dispatched the display pieces directly from Presfast to the stores, where the dedicated representatives promptly built them.

What made this project truly special was the opportunity for customers to claim these remarkable F1 car replicas for their own homes. Each store saw eager fans and racing enthusiasts eagerly taking home a piece of the F1 world, forming a deeper connection between the brand, the sport, and the customers.

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Dante Torpia, GM -Sales says:

"We pride ourselves in delivering authentic solutions. The retailer loved the display so much that it generated talk-ability amongst the other key retailers who then demanded a display strategy of equal or greater in-store impact."

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Feedback from the Client

I highly recommend Presfast for their expertise as professional cardboard display builders. Their commitment to exceptional service and knowledgeable staff ensures a seamless experience, providing valuable assistance with your display needs.